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Developing manufacturing video process

In This article, we discussed developing a manufacturing video.

The video comes in many sizes and shapes for different social media platforms, from simple Phone videos to Hollywood films. 

Manufacturing Video Process

Developing a manufacturing video is greater than pressing the record button on your video camera so that the procedure of manufacturing a video from concept to completion contains three stages:

First Pre- Manufacturing, Second Manufacturing, and Third Post- Manufacturing.

Stage one (Pre- Manufacturing) is most important where all the planning and coordination happens. Stage two (Manufacturing) is when you capture all the elements that will be in your final video.

The third stage(post- Manufacturing) is where all the elements get edited together and combined to create the final video.

Stage One: Pre- Manufacturing

The first step in the method of creating a manufacturing video is all about planning and preparation. During this time, it is necessary to do the groundwork, analysis, creativity, time management, and organization required to enhance your manufacturing video.

Moreover, the pre-manufacturing stage incorporates some points like the purpose of video, possibility, story preference, the timing of the project, content writing, required equipment, observe the location so here is some groundwork to help you make manufacturing videos.

1. Facts:

Discuss with your video production team about strategy, and aims for your manufacturing video project and how it will be valued after it is completed.

This segment of the process is where you’ll want to realize things like the target viewer, tone, and feel for the work.

2. Pre- manufacturing Meeting:

This meeting is usually organized between the services team and the primary person for the project.

This gathering can be done over the mobile phone or in person.

3. Site Survey:

It is helpful to do a site survey of your location because when you observe things at that location you find out ideas, imaginations, about how can you shoot.

4. Shoot Arrangement:

Prior to showing up on-site for filming, the camera team will ensure that scripts have been reviewed and approved.

above all these details will help ensure that the production phase goes smoothly.

Stage Two: Manufacturing

Now, it turns to have to do some serious work.

The manufacturing stage is where you shoot all the footage for your video.

These are the segments where the story starts to come to life. Moreover, the manufacturing stage is where all the raw materials for your video will be filmed.

If you have particular visions, goals, or imaginations that you want to be incorporated into the final video.

It is most important to ensure that you have doubtlessly communicated that with your manufacturer before the end of the manufacturing stage.

The manufacturing stage includes:

  • Fixing up the sound/ lights /video equipment
  • Manage interviews
  • Recording voiceovers (if they need for your project)
  • Filming the extra footage

Mainly if you are using an external video team.

We recommend the above point person is on location to act as the channel between the video producer and your brand.

Stage Three: Post-Manufacturing

After completing the manufacturing video shooting stage, the producer and editor go to work.

During the post-manufacturing stage, your video production team will begin the process of editing the actual video.

Then Your producer will analyze all the video footage and the video editor does their talent to combine all the footage together.

The manufacturing stage includes:

  • Recording the interviews
  • Creating the final story
  • Music selection
  • Video Correction
  • analysis
  • Final Submission

Your video production team will manage all the fundamentals of making your project therefore this process takes some time for creativity.

Every production company will have different timelines for the post-manufacturing stage.

Initial approval and revisions: Once the earlier version of the video edit it’s time to analyze the work after that there are a few updates that require to form, the revision process can start.

Final Delivery: Once the manufacturing video is complete and confirmed, it’s time to export the video to its finishing stage.

All platforms like YouTube, Facebook, etc. and have marginally distinct specifications for excellent video playback therefore this should discuss properly in the pre-manufacturing process.

Value of Manufacturing Process Videos

Dependability: When you’re shooting on location, or in any place, there are so many moving pieces that you have to keep in mind, but it is most important what you have to shoot and what not to shoot.

Predictable Timeline:  Manufacturing videos takes time. One day you pick up a camera shooting something and then upload that content; this is not like that. It is all about planning.

So, how much time do you require before the shoot and what about editing time? So that it’s only guesswork unless you have a real process.

Similarly, for accurate prediction, you have to educate by a renowned manufacturing video production team.

Minimum Revisions: If you go through that whole project without a real process, therefore you may face many problems at the end, and consequently, you have to require extra editing and time to resolve. So, it is most important to follow the whole process to prevent extra editing or time.

Points To Consider

Research: Understand aims and stories

Pre-Production Gathering: Key points, target audience, and predict the timing

Strategic Vision: Story knowing or designing, and arranging shoot preparations

Newsgathering: Filming the interviews and b-roll video

Content Forming: records, scripting, producing, and editing

Content Review: Edits, revisions, and approvals

Conclusion

Every production company may acquire a kind of distinct video production process so the stages listed above provide a glimpse into the process that most follow. In conclusion, we pride ourselves on our potential to create engaging and entrancing content for an audience.

Video Promotion Ideas

Think that you have been invited for dinner and after that, the host didn’t offer you a dessert? What do you think? Yes, absolutely right. The dinner is delicious but it is incomplete without dessert. The same applied to video promotion. You create a perfect video but without promotion and distribution, you miss a chance to get attention and effectiveness from the audience.

It is a very huge task to create a video. As it has many aspects from pre-production, planning, scripting, and days of shoot, and after that, the post-production, graphics, and finally the video is completed.

Now the production journey should start. If you create a video for a specific purpose or event, it is always good to promote a video. There is a difference between just playing a video at a conference or an event and posting it on your website and ensuring that as many audiences see it.

But how to promote the video?

Today we will see the 8 Best ways to promote your videos more effectively.

Use of social media

This is the first and best way to promote video but people often do not consider it as primary. If any organization share any post on Facebook, Twitter, etc. but they ignore the video to share on it.

The video is about your new product or company, the audience loves to watch it on social media. So, if you publish a video on your social media, there are chances of the audience sharing it.

Whether the type of video, keep posting your video on your social media as it increases the engagement and keeps people engaged with your brand. Do not divert your Facebook traffic to YouTube or Twitter traffic to your website.

Release Teaser

Now if you want to increase the audience on your website, post a teaser of a short version video of your final video. This increases the engagement and curiosity towards your original video. With this video, provide a link to the full video on the site. If the audience clicks on it, there might chance that they watch other videos from the gallery.

Video Campaign

An organization spends lots of money on the production of video. If creating a video takes lots of effort why don’t spend money on promotion?

Social media accounts like Facebook, YouTube, Twitter, Instagram offer various paid promotion options. You can set it according to your audience. You can also re-target visitors. So, in the end, first, decide the audience and start the campaign.

Email Marketing

Check your email list and send the video to those who are useful or relevant. If your nonprofit organization, send your video to everyone. People think that you send them videos again and again and they are part of the loop. For an organization, it is not easy to send them frequently but always good to send a few of them.

If you launch a new product, send the video to the people who bought similar products. Don’t just send email but also include email with it as it triples the click-through rate.

Invite People

You can send a personal email or social post for influencing with a video link and ask them to share it. If you share your video with someone who is passionate about your business, product, or other, there are more chances of sharing your video.

Make Versatile Video

Make the video more versatile. For this post the video on landing pages, other relevant web pages and add a thumbnail in an email signature. Also, include in your salespeople’s follow-up emails.

Add the Share Button

Now you are thinking that this must be included but most of the time people forget to include it.

Promote Your Video

If you have noticed, many people are online and watch the video and it makes video marketing more essential and attractive. To attract more traffic to your video, have to optimize your video for search engines.

Publish your video on YouTube and Optimize

Nowadays YouTube is the best platform to publish a video as it is the 2nd largest search engine platform on the internet means you have to be there.

By publishing and optimization on YouTube, you will get traffic on your video. For this, there are various tricks to get people and find your video in the search box by using the same type of keywords from the web.

After that, you have to select the category of your video, create a custom thumbnail and add a video to a YouTube playlist of other videos. You can also add close captions and add transcripts that have your targeted keywords and that will help in YouTube search.

The target keywords must be in the description, video timeline, the final paragraph of video, and Tags.

Post your Video

The next step after video production is to publish your video. After publishing on YouTube do not embed on other social networks. Publish separately on Facebook, Twitter, Instagram, and other social media platform.

Use the autoplay feature of these platforms and drive more traffic to your video. If you want to get more traffic then post a teaser or short video with a link to the video on your own website.

Post Video on Your Blog or Website

Almost every business publishes blogs about their product and services. Blogs become the biggest player to win with keywords. You can use various keywords and keyword phrases in multiple blogs.

Optimize your video

Like the blog, you need to optimize your video for search. Include main keyword phrases in Blog title, page title, and URL, Meta Description, Alt-text for image, and Body of text and headers.

Transcribe the Video

People often ignore the video transcribe. If consider it as a trick, well it is not. This is very helpful. The transcribing of the video with keyword phrases helps in the search. Without this, search engine does not know what is in your video. What will you prefer, a video with a play button or a video with information to know about what’s in the video?

 

In the conclusion, don’t just publish your video. If you spend time and money to create a video then spend a little more time and money on the promotion of the video. With the proper promotion, you will get the best results in terms of effectiveness and get succeed to attract more audiences.

Web Video Production

Why You Need Web Video Production

In this article, we discussed ‘why you need web video production’.

It is a smart idea to incorporate streaming corporate sales and marketing videos into your online advertising and marketing plan.

It can pay off profit by increasing visitors and, ultimately sales for your company.

If you have a shop or any type of small business, make your own site.

web video production

Then integrate a web marketing video into your site, that will attract more traffic through various social media sites.

By doing this raises the awareness of your company’s internet existence.

1. You can reach a more sophisticated, wealthy market through web video.

As stated by comScore, 80% of mid-senior-level executives are considered more online video than they did a year ago.

59% of senior-level executives say that they would rather watch a video than read.

2. Mobile video marketing is an online marriage made in heaven.

Who watches videos on mobile they say that they watching the videos three times longer than desktop viewers?

42% viewed on tablets while 52% of web videos watched on desktops are under 4 minutes and mobile devices are over 10 minutes.

3. Streaming web video is the trend nowadays.

The traffic on the internet is will be over 75% video-based by 2014, which means that by using videos the businesses are gearing up.

If you begin an online video marketing strategy immediately, you can grow up your business.

4. When you integrate sales videos, it transforms at a higher rate

Marketing Video

It is most important to have a marketing video of your product.

Nowadays many companies hire a professional to make their product videos it raises sales between 20-40%.

After watching the marketing video of your product, the customer surely purchases your product.

5. There is the biggest advantage is, the video made by you also creates sales indirectly for you 24/7.

Viewers are most important for running your business; however, marketing videos and a technical training video can watch anytime, anywhere.

This means that all videos utilize on various platforms for your company.

6. There are many ways to use marketing web videos.

If you make your business through trade shows, conventions, and conferences.

Then those same marketing videos can utilize by your sales to strengthen their position.

In a pre-sales situation, the marketing videos can also use to open the doors and create the chance for a new business sales presentation.

7. Digital video making can reach you to the top of the search engines.

Presently, according to Google’s Matt Cutts marketing with video on your website, will raise the importance of your website and will push your site up in the search engines.

Conclusion

So, if you have determined that using streaming video for marketing your products and services is useful, that you have to hire a professional.

Which is a well-established corporate video production company to make your videos.

Knowing all this, probably you would not hire an inexperienced person to sell your most valuable product.

Keep in your mind that your videos in many ways are the first introduction to your probable client or customer.

A web marketing video is a significant tool for your product sale.

You have to put more time, thought and effort into your marketing video as you put the rest of your sales and marketing materials.

Unexpectedly, a web marketing video is inexpensive for even small businesses.

An expert, skillful and well-known corporate video maker company can more than pay for the upfront costs with enhanced sales for your company.

Corporate Video Production

Best Practices for Corporate Video Production

In this article, we have discussed best practices for Corporate Video Production.

Selecting the appropriate technique to send the message to your audience would be difficult nowadays.

In this modern era, people’s observation or attention time is getting shorter.

But you may be amazed to know that; social media application YouTube is over five billion videos viewed by viewers every day worldwide.

When you want to begin to learn or you are in the field of corporate video production and if you want to have totally interesting videos, it is very important to deliver a clear message to your viewers.

To do this, you have to do some significant practices that make you better in this sector.

Each video would have a different purpose. Your main goal is to have success.

In the modern era, simple video is not sufficient. Different messages require different videos. Moreover, unique and powerful content is must necessary.

Clarify the goal

You have begun with ground zero, either you want to raise the brand or present a story of a successful customer.

If your company is appointing and you choose to make a recruitment video, it is important to show open positions clearly and give your audience an insight into the atmosphere in your firm.

Other things, such as staging your employees in the best light or the way they dress are less important and secondary.

  • Select Your Audience

Nowadays in the market sector, you have to understand the latest trend and the most important is the audience.

When you search about, you have to tally the population what they need to watch or what attracts them these all things you need to analyze, moreover what kind of thoughts comes when they watching your video, and what will inspire them to make an opinion.

As we mentioned above, selecting the right audience is significantly and surely helps to succeed in your business.

It is not about making the best video it is all about presenting the exact solution to your viewers.

As above says always keep in mind who your target audience is.

Usually, their ages are from adult to middle-aged person, so that is why teens or elderly person is not a good alternative. You need to think like a viewer.

  • Sales funnel of Corporate Video Production

Various kinds of people have different types of choices as the same can be appeal to internet searching.

Some people will visit your web page because they want to see something new, while others are searching for specific information and some searching for high-quality content.

That’s the time your video steps in, but it has to conflict with what are the viewers looking for.

  • Powerful Content

Uploading any corporate video over any social platform without any thoughtful and unique idea can be terrible for your company.

Think about the video, that contains only company information and their product and services.

Powerful Content

Not only does the audience bored from these types of videos but also it has no value to your audience.

You would avoid these kinds of content. Make a proper plan to create a video that will interesting and educate as well to your viewers.

If you want your content or video should be highly professional to do this you have to hire a corporate video-making company that will help you turn your thoughts into a masterpiece and your audience will love it.

  • Follow Trends

The layout of your video is a very important aspect, there is a dilemma which type of layout should you prefer landscape or portrait?

Choosing the right layout for your video is no easy task. When you turn your phone to landscape mode comes sort of naturally to us while we are shootings video.

But we need to remember that most people watch online videos on their mobile phones that means they usually use portrait mode.

So do not forget where will your videos have shown most and who is your target audience that should always keep in your mind.

Square videos are another layout of video and people usually look at this layout also.

This format is great for some specific platforms like Instagram. Although this may be often used nowadays.

Conclusion

As you see above, there are various things you need to know and take care of while making a video.

By joining interesting content and professional production, you will create a video that will provide you for quite some time.

Although trends will change after some time quality content does not lose its value ever.

Trends in Corporate Video Production

There are various changes observed in the field of the video production process. In the corporate video production, with technological advancement and research, there are new technology introduces every year. Some of them are virtual reality, 4K video shooting, aerial video shooting, drone taking videos. The technology influences video production most of the editing time is minimized.

Many years ago, we have watch videos from VCDs and DVDs. Then the Blu-ray players and then the digital video streaming have arrived. These changes are the result of advancements in video production.

In current times, businesses use video marketing to improve their online presence. According to a survey, a landing page with a video has an 80% of conversion rate and an email with a video has 200 to 300% chances of click-through rate. Around 64% of people buying products online after watching videos. You Tube report suggests the video consumption rises 100% every year and to match the trend the video creators should be updated with the latest video production trends.

 

 Corporate Video Production Trends  

Virtual Reality

In the past few years, industry leaders spend lots of money on developing VR technology and its hardware. And we have witnessed these changes in the past few years. Virtual reality is a very impressive and creative way to communicate with customers. Companies such as Volvo runs a VolvoReality campaign to promote and explain their new car model.

 Cinamagraphs

The cinemagraph is a very creative way of corporate video production. As the Cinemagraph is a blend of photography with a film which helps to present a film to the next level. It is made from different images and videos edited. This creative Corporate Video Production process helps the brands to communicate with customers in an attractive way. The editing software is also playing an important role in creating a film. This is widely used for digital marketing campaigns. There is a cinemagraphs created for Mercedes Benz, this increases the brand favorability up to 6 points and 34% in ad recall in their 3 ad campaigns. Also, the cinemagraphs are used for other platforms like,

Social Media

Emails

Digital Displays/Projections

Websites

Digital Ads

Aerial Video & Drones

As of now, Aerial photography is widely used in modern-day corporate video production. The drone is cheaper to use for videography instead of renting the helicopter. Another use of drone is it has fix camera and provide up to 4K video recording and photographs. These can be used for various purposes and made you ahead of your competitors. Using drones is very popular in Corporate video production.

According to a survey, there are over 700,000 drones were shipped in 2015 and 400,000 of them are purchased in Christmas festive season. The drone industry in 2018 was approx. $3.3 billion and will reach $90 billion by 2025.

 4K Videos

4K or UHD (Ultra High Definition) is a current resolution in most videos. It provides the best picture quality for corporate video production. The 4K is not limited to televisions and theatres but now mobile phones are available with 4K resolution for maximum quality. 4K captures every detail in the video and this helps to improve the quality of Corporate film. It has advantages like:

Better post-processing of images

Has better options for manipulation of every picture frame

It provides the best results in green screen matting, motion tracking, reduced grain, and rotoscoping

Action Camera

The GoPro camera is a very popular action camera. Every videographer from pro to beginners, everyone has a GoPro today. Today the professionals use GoPro for tours, mountaining, off-roading, and many. The camera has excellent resolution and frame rate options. These cameras are portable and affordable.

As per the report, the global action camera market is grown at CAGR of 22.2% over the period of 2014 to 2019. There are many action camera manufacturers that provide various models with excellent features. As social media is growing more and more, people share their photographs and videos on platforms, and demand for such cameras is increasing.

 

Apart from this, there are various trends in Corporate Video Production. There are many video makers who are looking for the latest technology to use in movies. These are the various trends that can be used in corporate video production:

Slow Motion Video

Hyperlapse Video

360- degree Video

Vertical Videos

Chapterization Video

Things to know before Selecting the Video Production Company?

As we know the human brain can remember videos and images better than the text. When we discuss ROI or return on investment of various marketing methods video marketing is ahead in the race. This makes the video top of marketing strategy and many companies starting using in a marketing campaign as dynamic and as more ROI generating ways.

For better video production must remember main points which make the video more preferable to engage a targeted audience with your brand message.

Digital Marketing & Video Production Company In Ahmedabad, Gujarat

Things you should know before Selecting Video Production

Objective of the Video

The objective of the video must be clear that the video is for brand awareness or new product launching or just to increase sales. The more you clear about your objective, got better results. The video production team get the right idea about your objective and work according to it.

The storyline of the Video

The main highlight of the video is an excellent storyline. So, make sure that the option given by the video production team has a strong impact. The video might be 3 minutes long but a way of expression can remember it for years.

Type of Video

There are various types of videos created for different purposes like introductory video, explainer video, animated video, corporate video, etc. It totally depends on your objective and your brand identity that which kind of video is suitable.

 Target Audience

There is no purpose of a powerful video if the targeted audience does not engage with it. So, it is important for you to consider the targeted audience before deciding the concept of the video.

The budget of the Video

The company or business should decide the budget before shooting a video or an animated video as the video industry is expensive than it seems. It is advisable to discuss the budget with the video production team so that they can design video according to it.

Basic

This covers aesthetics, background, content, color combination, costumes, etc. Make sure that video should not be lengthy and boring. Most people welcome video which is small with an impactful message. Note that the objective of the video should not be lost.

What are the Benefits of Corporate Video Production?

As of now, the corporate video is the best way to engage the audience. The professionally created corporate video help to convey your brand message and a platform to engage the audience. This is the basic way to communicate with the customers about their service or product.

The corporate video production team changes the way of sharing brand stories. The video production team using a creative way to demonstrate the brand in such a way to remember easily. Also, there are many other benefits of corporate video production. Let’s see them one by one:

Portray Brand Story

Nowadays the brand got huge success by storytelling visually. As the accessibility of the internet easily, it is the best platform to narrate a band story. The content of corporate video production is limit as it is the focus to deliver a message to a targeted audience. But the corporate video is not restricting the time and space. So, with the creative and compact way, the brand can affect massively on a targeted audience.

Creating Brand Awareness

The corporate video is a more powerful and effective way of branding and marketing and is made for connects with the audience easily. The brand message narrates by the corporate video explains more and increases brand engagement by using attractive visuals in the video and this hike the awareness in existing and new customers. Rather than read the long written document, the video has more attractive visuals that easily connect customers with the brand.

Corporate video production is very important for creating a positive effect on business. This not only attracts the customers but to hold them also increases the revenue but also remind them about the brand.

Improve SEO Ranking

Google and other search engines welcome the video content and with the excellent quality content increase your web presence. If the video is publishing with proper description got better results in the ranking system. Along with the rank, Google also determines the type of media and looking for excellent quality visuals and information and this is helpful in the overall SEO of the company.

Also, good video content maintains the viewers for a longer time. So it is proved that the specific corporate video is helpful and interesting for the audience which improves the ranking for better SEO.

Sharing on Social Media

As the use of the internet is going day by day, the corporate video has countless possibilities for reaching the targeted audience. When the corporate video is made with an excellent visual with a specific message, it will be got viral on social media with maximum engagements. When the customers find video excellent, they start sharing with their friends and family. Also, they share on their social media handles and this is the most effective, powerful, and genuine way of advertising. This also increases the mouth marketing by customers and the product or service got a huge response.

Corporate video production got huge success in the past few years. For making the reach the maximum audience at minimum cost. The corporate video can make at various sizes according to the brand story. Also, this increases the online presence of the brand by consistency, customer retention, and profitability. Corporate video production works to increase the overall brand experience.

How the Corporate Film Production Services beneficial for Business Promotion?

There must require a change in the way of customer engagement than in the past. With this, businesses now understand the importance of corporate video production. To enhance the engagement with the audience, require the various types of videos or increase through a short film, and for that, you have to contact the best corporate film production company in Ahmedabad. In current times, the use of video to drive audience only provides information about business or product but it is the most engaging way to explain the concept of your business to the audience. And as a result, the targeted audience takes action to choose the services of the selected company. Also, internet traffic plays an important role as it minimizes the communication gap between the user and the company.

As the digital world moves fast and of leading corporate film production house in Ahmedabad, we help companies or businesses to convey their message easily. The customers are searching for the products or services of the specific company. Corporate video production is the most effective and innovative way to present your business or brand. The below points are helping you out when contacting the corporate video production house in Ahmedabad.

First, you have to know

How to tell your story through Corporate Video or Explainer Video

You have to choose a way that you can increase your audience in an easier way. For that, you have to contact the corporate video production company which suggests the best and impressive way for your business. The post-production and editing team use the special effects to present your product or business in the video.

 The length of the video must be short but has to Convey the Message

The explainer video, corporate videos, or short films must be made with precision and require relevant content. So, the corporate video production service you choose must have your proper brand message in the film.

Video should be Creative

The video can engage the audience or explain about your business only if it is creatively and artistically. These two factors will ensure that audience can engage with the content and explain the service provided by your company.

The purpose behind this is to find the best corporate video production company in Ahmedabad for promoting your business.

How Corporate Video Production become Successful?

Commonly people watching videos on mobile phones and laptops. People only watch a video which are more engaging and often they pass the lengthy videos. With the availability of various social media platforms, there are tons of videos on different subjects are available. You can find various videos from news to daily events, animal videos to comedy. You will never get bored from the internet.

With all this information, the question is how to make a corporate video more attractive than these engaging videos. People never take corporate video as interesting content. It is known as length, boring, and now so attractive to drive viewers. Don’t think so that the corporate videos are not interesting but there are examples of corporate videos that are enriched in content, presentation, music, etc. It is undoubtedly true that maximum videos are failed to catch the attention of the targeted audience.

You may think that there are some videos that have an outstanding record of engagement. How they are successful in increasing ROI and create brand awareness? Do not confuse. With the following tips, corporate video production becomes successful.

Image or Footage Must be Clear

The first thing is the image used in the content must be bright and require the maximum quality. If you are a viewer, what you do with the lower quality of images or footage? Simple you’ll pass it. The base of the success of corporate video production highly depends on the images and footage used. For a better-quality image, there are so many advanced cameras available in the market. These cameras capture the best quality images for the video.

Creative and Short Length

You can create a perfect corporate video for you by making it short, creative, and fresh content. It is said that the corporate video should not longer than 3 minutes. But it is depending on the content and targeted audience that how you want to describe it. According to human nature, if the video is too long, people start to lose interest from a video. As a brand or business, you don’t want that audience to skip your videos. People are no longer fond of watching the full history, give some interesting and unique content than the regular.

Must have a Creative Story

Have you ever noticed why some videos are so popular? Corporate video production is an easy and effective way to integrate audio and video content. For a perfect corporate video production create a storyline having energetic words with cinematic shots and motion graphics for making the video more attractive. By adding the flavor of epic corporate music, corporate video is ready. To become creative that your audience watches your video till the end.

Convey your Message with Your Video

You can use various forms for storytelling but it should be clear. The purpose of this type of video is to spread awareness of your brand, product, or services to a targeted audience. With this type of video, people will know about your brand. Do not forget to add the Call to Action at the end of the video for engaging more audiences in your business.

Keep the Back-Up

Keep the back-up of what you say. Despite having an excellent corporate video, there is a fall in your reputation and lose trust if the product or service you offer is not performing as expected by the audience. Once you lose the reputation it is very hard to gain it back.

There are also some other tips to make a normal and simple corporate video production interesting to forget the attention of the viewers.

Detailed Explanation of Complete Corporate Video Production

The video is an easy and effective way to convey your message. This is helpful for making your content for your video before start shooting. The successful video is not just using some high-end cameras and other shooting equipment, it is all about planning, scheduling, and most important strategy. Now if you are thinking of corporate video and not familiar with the process, read this carefully.

In this article, we have provided information about what is corporate video production but before that, you have to understand that what is the video production process.

Now,

What is the process of Corporate Video Production?

Many people think that video production is just on the camera and starts the recording but it is more than that. There is a total of three steps of corporate video production Pre-Production, Production, and Post Production. Everything required from concept, scripting, and completion of the project is within these steps.

The first phase is Pre-Production here is the planning, second is Production where the shooting and finally in the Post-Production there is editing and the final video is created.

Corporate Video Production Process

The process is varying depending on the various aspects like content, style, budget, effort, deadline for this the above-described processes are used for creating the videos. The detailed explanation of these processes is given below.

Pre-Production

In this first phase, there are preparation, concept, etc. There is a lot of research on planning, how to solve problems and resources needed for corporate video production. This phase includes:

  • Budget
  • Strategies and goals
  • Story building
  • Scripting
  • Decide Team and Equipment
  • Site Visit

For executing the above steps there are require planning for it. This all depends on the project. Below are some basic Steps:

Examine

First, arrange a meeting of a colleague and video production team and start the discussion of strategy, objectives for finalizing. When working on corporate video production, it is necessary to contact the company and get information about their audience, branding, product, service, and according to its design of the video.

Pre-Production

There is a range of meetings arrange in this phase to decide Video Producer and allot a person for this video. Set the goals, deadlines, and decide the location. For this, the meeting can arrange over the phone or in-person.

Site Visiting

It is depending on you that you want to site visit or not. It is necessary to visit the site if the videographer or produce doesn’t see the location. You can also skip this step.

Ready for Shoot

For the shooting, the approval of the script, finalize the characters, and location confirmation. With all these steps the pre-production phase has gone smoothly.

Production

After completing the meetings and preparation, time to capture. In this phase, the capturing begins for your corporate video. This is when your planning is executed and has to capture. If you have any suggestion, idea, vision, or visuals for the final video, make sure that you discuss with the video production team.

  • Choose the Equipment and set up
  • Voiceovers
  • Arrange additional footage if any

Note that if you provide third party video production service, it is suitable to have a point person in the shoot location so he/she become a channel between a brand and a video producer.

Post-Production

After the production phase, the post-production will start. In this, the video producer and editor started the process like organizing, planning, and editing of the footage. The producer carefully review the recorded footage.

After that, all the elements of stories are bringing together and start the editing. These steps include:

  • Producing the final story
  • Select music according to story
  • Editing
  • Revisions
  • Approve and finalize a video
  • Video is ready to deliver

The corporate video production team manages all the aspects of the video. As this process took time, you have to wait to get the final video. The companies have different timelines, it is generally 6-8 weeks.

After the completion of the draft of the video the task of point person and the partner has started with:

 Approvals and Reviews

After the editor completing the editing of the video, it is sent for review. After review, the revision process will start if there are some to do. Different companies have set the number of changes done in the videos or set the timing for the changes.

Finalize of Video

After the video is approved and finalized by the client, the raw file is exported to the final. If you are plan to post the video on different social media platforms just inform the corporate video production team. As the different social media platforms like YouTube, Facebook, etc. have different video formats.

The corporate video got huge popularity in yesteryears as it provides a platform to reach a maximum audience. Corporate video help to business or brand to explain business better and with this, they can increase their online presence. The corporate video not only affects the customers but also improve business profitability, retention, etc.

Corporate videos are the best way to promote your business.

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