What is Digital Marketing?
First, Let us Understand What is Digital Marketing?
Digital marketing is a way to advertise via digital channels like search engines, social media, websites, email and mobile apps. In digital marketing, there are various marketing activities but some of them are not accepted by all.
In simple words the digital marketing is through digital channel connects with the customers where they are spending their more time: online. The ways of marketing like digital advertising, email marketing, online brochure and others are all known as digital marketing. There are various methods of use for digital marketing. Some of them are explained below.
Pay-Per-Click (PPC)
The paid click is used to get traffic on your website by pay-per-click advertising on the top of the google search engine results page. You have to pay when your ad is clicked. You also can manage that on which term your ad is displayed to a particular audience. The most effective way is through Google AdWords. You also can use paid ads on Facebook or Promoted Tweets on Twitter or Sponsored Messages on Linkedln.
The pay-per-clicks are visible, flexible and more effective for different types of business. This is also can be used on a specific term or keyword.
Search Engine Optimization (SEO)
In simple word search engine optimization is a process to optimize your website for rank higher in search engine results pages which is increase organic traffic to your website. In other words, it is also said that with the SEO your website pages on the top by searching with specific keywords. It is a simple way to attract visitors to your website when they search for products, services or any information which is related to your business.
SEO is one of the best digital marketing solutions for any organization. The SEO also includes Websites, Blogs and Infographics. According to one survey, there is a total 67% of all clicks are from the first 5 listing on the search result page and 71% of searches results in page one Google organic click.
Content Marketing
There is saying that ‘Content is King’. If you didn’t know that, let’s understand it. The powerful content makes your digital marketing more effective. The effective content is used to increase brand awareness, traffic growth, lead generation and the number of customers for an organization.
The content is not only used for promotions but it also helps people as a source of information.
The content is an important base for modern SEO. The Blog spot, EBooks and whitepapers, Infographics and online brochure and lookbooks are used for content marketing.
Social Media Marketing
People are not just uploading selfies on social media but also they get information, research, discover and educate before getting in touch with any organization. It is not only to post on Facebook and Twitter accounts. Also, you have to cover all expect in it. Manage your content as the reader like it and if they like it they share it more and more and help to make new customers.
With the effective social media marketing you can promote your brand and your content on social media for brand awareness, generate leads and also drive traffic for your business. Here are some social media suggestions:
- Linkdln
- Snapchat
- Google+
There are around 47% of all internet users are on Facebook.
There is research from jeffbullas.com says that around 88% of purchased products are Pinterest pinned.
Email Marketing
First, understand the e-mail. People use Email for last two decades and it is still used and also used in future also. The email is still a simple yet effective way to connect with your customer with important information. The reason behind is people are more attached to their emails.
Email marketing is a simple way to communicate with the audience. The email is used for discount, promote content and events. Email is also used for promoting a business website. An email campaign has engaging, relevant, informative and also entertaining. A successful marketing email should have Trustworthy, Relevant, Conversational, and Strategic and also coordinate with other platforms.
There are also different types of emails which are used in an email campaign like:
- Blog subscription newsletters.
- Follow-up emails to visitors who downloaded content.
- Welcome emails for new visitors.
- Promotional emails like Holiday promotion to loyalty program members.
Mobile Marketing
As mobile is an important part of our daily routine life and with mobile marketing, it is easy to reach the customers on a personal level. People kept their mobile with them all the time and this makes easy to promote with mobile marketing.
There are various methods to promote from SMS to MMS and much more. To complete the digital marketing successfully add mobile marketing with other channels.
Marketing Automation
Marketing automation is base and joins your entire digital marketing platform together. Without marketing automation, your digital marketing campaign is like a ship without Captain. The marketing automation software streamlines and automates marketing tasks and workflows which mainly measure the results and ROI of digital campaigns and it helps to grow your revenue quick.
With marketing automation, you can collect the information that which is important and not.
These are the different channels which are helpful for a powerful digital marketing campaign. With these channels, you can manage your digital marketing campaign smoothly. With proper digital marketing, your organization will ahead in the race.