Detailed Explanation of Complete Corporate Video Production

The video is an easy and effective way to convey your message. This is helpful for making your content for your video before start shooting. The successful video is not just using some high-end cameras and other shooting equipment, it is all about planning, scheduling, and most important strategy. Now if you are thinking of corporate video and not familiar with the process, read this carefully.

In this article, we have provided information about what is corporate video production but before that, you have to understand that what is the video production process.

Now,

What is the process of Corporate Video Production?

Many people think that video production is just on the camera and starts the recording but it is more than that. There is a total of three steps of corporate video production Pre-Production, Production, and Post Production. Everything required from concept, scripting, and completion of the project is within these steps.

The first phase is Pre-Production here is the planning, second is Production where the shooting and finally in the Post-Production there is editing and the final video is created.

Corporate Video Production Process

The process is varying depending on the various aspects like content, style, budget, effort, deadline for this the above-described processes are used for creating the videos. The detailed explanation of these processes is given below.

Pre-Production

In this first phase, there are preparation, concept, etc. There is a lot of research on planning, how to solve problems and resources needed for corporate video production. This phase includes:

• Budget
• Strategies and goals
• Story building
• Scripting
• Decide Team and Equipment
• Site Visit

For executing the above steps there are require planning for it. This all depends on the project. Below are some basic Steps:

Examine

First, arrange a meeting of a colleague and video production team and start the discussion of strategy, objectives for finalizing. When working on corporate video production, it is necessary to contact the company and get information about their audience, branding, product, service, and according to its design of the video.

Pre-Production

There is a range of meetings arrange in this phase to decide Video Producer and allot a person for this video. Set the goals, deadlines, and decide the location. For this, the meeting can arrange over the phone or in-person.

Site Visiting

It is depending on you that you want to site visit or not. It is necessary to visit the site if the videographer or produce doesn’t see the location. You can also skip this step.

Ready for Shoot

For the shooting, the approval of the script, finalize the characters, and location confirmation. With all these steps the pre-production phase has gone smoothly.

Production

After completing the meetings and preparation, time to capture. In this phase, the capturing begins for your corporate video. This is when your planning is executed and has to capture. If you have any suggestion, idea, vision, or visuals for the final video, make sure that you discuss with the video production team.

• Choose the Equipment and set up
• Voiceovers
• Arrange additional footage if any

Note that if you provide third party video production service, it is suitable to have a point person in the shoot location so he/she become a channel between a brand and a video producer.

Post-Production

After the production phase, the post-production will start. In this, the video producer and editor started the process like organizing, planning, and editing of the footage. The producer carefully review the recorded footage.

After that, all the elements of stories are bringing together and start the editing. These steps include:

• Producing the final story
• Select music according to story
• Editing
• Revisions
• Approve and finalize a video
• Video is ready to deliver

The corporate video production team manages all the aspects of the video. As this process took time, you have to wait to get the final video. The companies have different timelines, it is generally 6-8 weeks.

After the completion of the draft of the video the task of point person and the partner has started with:

 Approvals and Reviews

After the editor completing the editing of the video, it is sent for review. After review, the revision process will start if there are some to do. Different companies have set the number of changes done in the videos or set the timing for the changes.

Finalize of Video

After the video is approved and finalized by the client, the raw file is exported to the final. If you are plan to post the video on different social media platforms just inform the corporate video production team. As the different social media platforms like YouTube, Facebook, etc. have different video formats.

The corporate video got huge popularity in yesteryears as it provides a platform to reach a maximum audience. Corporate video help to business or brand to explain business better and with this, they can increase their online presence. The corporate video not only affects the customers but also improve business profitability, retention, etc.

Corporate videos are the best way to promote your business.

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