Trends in Corporate Video Production
There are various changes observed in the field of the video production process. In the corporate video production, with technological advancement and research, there are new technology introduces every year. Some of them are virtual reality, 4K video shooting, aerial video shooting, drone taking videos. The technology influences video production most of the editing time is minimized.
Many years ago, we have watch videos from VCDs and DVDs. Then the Blu-ray players and then the digital video streaming have arrived. These changes are the result of advancements in video production.
In current times, businesses use video marketing to improve their online presence. According to a survey, a landing page with a video has an 80% of conversion rate and an email with a video has 200 to 300% chances of click-through rate. Around 64% of people buying products online after watching videos. You Tube report suggests the video consumption rises 100% every year and to match the trend the video creators should be updated with the latest video production trends.
Corporate Video Production Trends
Virtual Reality
In the past few years, industry leaders spend lots of money on developing VR technology and its hardware. And we have witnessed these changes in the past few years. Virtual reality is a very impressive and creative way to communicate with customers. Companies such as Volvo runs a VolvoReality campaign to promote and explain their new car model.
Cinamagraphs
The cinemagraph is a very creative way of corporate video production. As the Cinemagraph is a blend of photography with a film which helps to present a film to the next level. It is made from different images and videos edited. This creative Corporate Video Production process helps the brands to communicate with customers in an attractive way. The editing software is also playing an important role in creating a film. This is widely used for digital marketing campaigns. There is a cinemagraphs created for Mercedes Benz, this increases the brand favorability up to 6 points and 34% in ad recall in their 3 ad campaigns. Also, the cinemagraphs are used for other platforms like,
Social Media
Emails
Digital Displays/Projections
Websites
Digital Ads
Aerial Video & Drones
As of now, Aerial photography is widely used in modern-day corporate video production. The drone is cheaper to use for videography instead of renting the helicopter. Another use of drone is it has fix camera and provide up to 4K video recording and photographs. These can be used for various purposes and made you ahead of your competitors. Using drones is very popular in Corporate video production.
According to a survey, there are over 700,000 drones were shipped in 2015 and 400,000 of them are purchased in Christmas festive season. The drone industry in 2018 was approx. $3.3 billion and will reach $90 billion by 2025.
4K Videos
4K or UHD (Ultra High Definition) is a current resolution in most videos. It provides the best picture quality for corporate video production. The 4K is not limited to televisions and theatres but now mobile phones are available with 4K resolution for maximum quality. 4K captures every detail in the video and this helps to improve the quality of Corporate film. It has advantages like:
Better post-processing of images
Has better options for manipulation of every picture frame
It provides the best results in green screen matting, motion tracking, reduced grain, and rotoscoping
Action Camera
The GoPro camera is a very popular action camera. Every videographer from pro to beginners, everyone has a GoPro today. Today the professionals use GoPro for tours, mountaining, off-roading, and many. The camera has excellent resolution and frame rate options. These cameras are portable and affordable.
As per the report, the global action camera market is grown at CAGR of 22.2% over the period of 2014 to 2019. There are many action camera manufacturers that provide various models with excellent features. As social media is growing more and more, people share their photographs and videos on platforms, and demand for such cameras is increasing.
Apart from this, there are various trends in Corporate Video Production. There are many video makers who are looking for the latest technology to use in movies. These are the various trends that can be used in corporate video production:
Slow Motion Video
Hyperlapse Video
360- degree Video
Vertical Videos
Chapterization Video