Video Promotion Ideas
Think that you have been invited for dinner and after that, the host didn’t offer you a dessert? What do you think? Yes, absolutely right. The dinner is delicious but it is incomplete without dessert. The same applied to video promotion. You create a perfect video but without promotion and distribution, you miss a chance to get attention and effectiveness from the audience.
It is a very huge task to create a video. As it has many aspects from pre-production, planning, scripting, and days of shoot, and after that, the post-production, graphics, and finally the video is completed.
Now the production journey should start. If you create a video for a specific purpose or event, it is always good to promote a video. There is a difference between just playing a video at a conference or an event and posting it on your website and ensuring that as many audiences see it.
But how to promote the video?
Today we will see the 8 Best ways to promote your videos more effectively.
Use of social media
This is the first and best way to promote video but people often do not consider it as primary. If any organization share any post on Facebook, Twitter, etc. but they ignore the video to share on it.
The video is about your new product or company, the audience loves to watch it on social media. So, if you publish a video on your social media, there are chances of the audience sharing it.
Whether the type of video, keep posting your video on your social media as it increases the engagement and keeps people engaged with your brand. Do not divert your Facebook traffic to YouTube or Twitter traffic to your website.
Release Teaser
Now if you want to increase the audience on your website, post a teaser of a short version video of your final video. This increases the engagement and curiosity towards your original video. With this video, provide a link to the full video on the site. If the audience clicks on it, there might chance that they watch other videos from the gallery.
Video Campaign
An organization spends lots of money on the production of video. If creating a video takes lots of effort why don’t spend money on promotion?
Social media accounts like Facebook, YouTube, Twitter, Instagram offer various paid promotion options. You can set it according to your audience. You can also re-target visitors. So, in the end, first, decide the audience and start the campaign.
Email Marketing
Check your email list and send the video to those who are useful or relevant. If your nonprofit organization, send your video to everyone. People think that you send them videos again and again and they are part of the loop. For an organization, it is not easy to send them frequently but always good to send a few of them.
If you launch a new product, send the video to the people who bought similar products. Don’t just send email but also include email with it as it triples the click-through rate.
Invite People
You can send a personal email or social post for influencing with a video link and ask them to share it. If you share your video with someone who is passionate about your business, product, or other, there are more chances of sharing your video.
Make Versatile Video
Make the video more versatile. For this post the video on landing pages, other relevant web pages and add a thumbnail in an email signature. Also, include in your salespeople’s follow-up emails.
Add the Share Button
Now you are thinking that this must be included but most of the time people forget to include it.
Promote Your Video
If you have noticed, many people are online and watch the video and it makes video marketing more essential and attractive. To attract more traffic to your video, have to optimize your video for search engines.
Publish your video on YouTube and Optimize
Nowadays YouTube is the best platform to publish a video as it is the 2nd largest search engine platform on the internet means you have to be there.
By publishing and optimization on YouTube, you will get traffic on your video. For this, there are various tricks to get people and find your video in the search box by using the same type of keywords from the web.
After that, you have to select the category of your video, create a custom thumbnail and add a video to a YouTube playlist of other videos. You can also add close captions and add transcripts that have your targeted keywords and that will help in YouTube search.
The target keywords must be in the description, video timeline, the final paragraph of video, and Tags.
Post your Video
The next step after video production is to publish your video. After publishing on YouTube do not embed on other social networks. Publish separately on Facebook, Twitter, Instagram, and other social media platform.
Use the autoplay feature of these platforms and drive more traffic to your video. If you want to get more traffic then post a teaser or short video with a link to the video on your own website.
Post Video on Your Blog or Website
Almost every business publishes blogs about their product and services. Blogs become the biggest player to win with keywords. You can use various keywords and keyword phrases in multiple blogs.
Optimize your video
Like the blog, you need to optimize your video for search. Include main keyword phrases in Blog title, page title, and URL, Meta Description, Alt-text for image, and Body of text and headers.
Transcribe the Video
People often ignore the video transcribe. If consider it as a trick, well it is not. This is very helpful. The transcribing of the video with keyword phrases helps in the search. Without this, search engine does not know what is in your video. What will you prefer, a video with a play button or a video with information to know about what’s in the video?
In the conclusion, don’t just publish your video. If you spend time and money to create a video then spend a little more time and money on the promotion of the video. With the proper promotion, you will get the best results in terms of effectiveness and get succeed to attract more audiences.