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Today every business from small scale businesses to multinational brands uses animated explainer video to explain their business in an impressive way. The explainer video is an effective way to communicate way with the audience.

Everybody talking about explainer video but the question is what is it and why the animated explainer video so important?

As a leading Animated Explainer video company of India, we Pixel Technologies explain what is an explainer video, how to create it, and how it beneficial for your business?

What actually an Explainer Video has?

First is Story Line

The explainer video should be educational that explain about product, idea, or process.

Simple Language

When we talk about an animated explainer video, make sure that the video should be understood easily by the audience. The explanation must be simple so that it can understand by the audience. The adding of animation in the video, make easy for explaining an idea and the best way to convey any complicated message in a simple way.

Length of the Video

For making the video attractive and catch the attention of the audience, it is important that the video should not complicated and straightforward to the idea. This is why explainer videos are short. They are just not greater than 90 seconds.

Create According to Audience

When you decide to have an animated explainer video, it should be according to audience to cover their difficulties and solve it. If you know the targeted audience and design according to it, make a positive impact on the customer and also beneficial for your business.

Use the Brand Colors

Having the brand colors in the explainer video is connected to the video with the brand and it is also applicable to logos and fonts. These will help the audience to determine your brand and also this makes a bond between the audience and your brand. The animated explainer video company is an expert to present your brand in an effective way.

Music of the Explainer Video

Music is an effective way to increase the engagement of the audience. The video can create without music but it is the first to notice in any video. With the different kinds of music, you can express how big is the problem and what is the solution. If you want an animated explainer video, notify the animated explainer video production that which type of music you want for your video.

Voice Over

The voice-over in the video plays an effective role in the video. With the professional voice-over, the audience can easily understand the information provided in the video. This is very helpful when you want to convey a complicated message. The animated video with effective voice over can bring the idea easily to the audience.

With the above information, you can understand, what is an animated explainer video and how it is beneficial for your business. This an effective and easy way to communicate with a targeted audience. This is helpful in solving the problems of an audience in an effective way. The animated explainer video connects your brand to the audience with the use of brand color, music, and voice over.

Now the question is

How to Create an Effective Animated Explainer Video?

These explainer videos are creative and effective ways to communicate about business with the audience.

With the time the explainer video becomes more popular and now most organizations have a minimum one video in their marketing campaign. So it is important to become different from others so the video you want to create must be attractive and at the same time, it must be pleasant.

For creating an animated explainer video, here some factors that have to consider before starting the production.

Proper content for Targeted Audience

The video must be created by keeping in mind a specific audience. The story must have the problem and solution you provide of the audience.

The content is most important as it distributes to various audience.

The video shouldn’t be Brand Centric

The explainer video has two sections. First shows the problem which is face by the audience currently and how your product or brand can solve the problem.

Most of the brand forgot about the first part and start with the benefits of their product or service they offered. Without the formal one, the brand doesn’t explain the situation or needs of the audience. Thus, the audience doesn’t connect with the story and move forward.

Reach to Your Audience

Just production of the best explainer video, you are on halfway of the race. The video should reach the appropriate audience. Generally, the explainer videos are on the website homepages but there are many other platforms to promote to reach the maximum audience like social media, tvc, etc.

The promotion of an explainer video is very critical. Use your video to promote in such a way that what is the format of the video and length of the video. There are separate advertising formats of YouTube and Instagram for promotions so design promotion according to it.

Brand

The brand is the heart of your explainer video and with that, you can communicate with your customers. Your campaign got succeed if your targeted audience has brand experience for a longer time.

If you hire an animated explainer video production company to produce to contain, you have to provide information about your brand from the start so that they can create a base on that.

Now if you don’t have your brand guidelines just share your logo and brand color. With this, the video production agency can start with it.

Invest in Explainer Video

The brand or company should invest in the production of an explainer video. When someone tries to engage with the brand, video help to understand the concept. You cannot limit the budget of the video.

The appropriate content marketing helps to attract the audience. The weak video may damage the brand in sales and lead generations and also affect the conversion rates.

Choose the Best Animated Explainer Video Production Company

It is challenging to choose the best explainer video production company. There are so many companies to choose from.

While choosing the company checks the review of the company and the quality of the work they provided. Also, check the track record of the company that what they capable of doing.

Video marketing is currently popular in the present. Facebook founder Mark Zuckerberg states that the future of Facebook and Instagram depends on the video. As both platforms has the highest audience around the world.

According to a report the video marketing gain popularity these days and it is the best way for marketing and if it is executed well it can reach to maximum audience and has the best ROI.

In the digital era, people don’t get enough time, the video explains better through relevance and flexibility to customers.

The video should be Informative

The human brain easily understands the images. The video should be informative, easy to understand, and convenient. This approach of the video makes it more popular and demanding.

Google trends stats that fifty percent of 18-34 years age group stop what they are doing to watch their favorite YouTube creator’s video. It is estimated that online video consumption worldwide reaches up to 9 minutes per day to 2020.

Increase consumer satisfaction and make your content unique the video is a way to make it.

Importance of Video Marketing

When we talk about the importance of video marketing the video is an excellent way to express the information.

Here are some facts that show the importance of video marketing.

• Forbes states that marketing emails having video have clickthrough rates of 200-300% than normal.
• If the landing page has the embed video has 80% chances of conversion.
• 88% of people spend more time on a website that has video.

The response of the people encourages businesses to create a video.

The video leaves more impact on viewers and thus they share video more than the written document.

People share videos more than 1200% than the image and text combine. Video marketing is important for any business or brand to reach and connect with the people means the video has more chances of sharing if it attracts more audiences and this is best for a business that more and more people view their products and services.

Video has the power to increase the followers than the print content and the online presence is important for your business and for this it is necessary to make relevant content to capture the attention of the audience.

The video makes Brand more Memorable

Generally, people remember 95% of information via video compared to the only 10% to written content, and without a doubt, it is said that video is the fastest way of marketing.

As there is 90% of information is transferred via visuals in the brain. So, the video can easily remember compared to written form.

So, to increase your online presence it is important to produce video content for making your brand easy recall.

Add Emotional Factor

With the powerful content, the video can easily influence the consumer and the video has more power to connect through emotionally than the written. It is easy to convey the brand message to attach viewers.

With the video, it is easy to get the trust of the audience as the audience can see and understand the story behind the business and this adds a personal touch.

In this competitive world, it is very important to have a powerful and effective marketing strategy for the business and it is done through a video.

How Influencer Affect?

The influencer is a social media personality who has a large number of active audiences on social media and provides testimonials through video of the product.

Influencers are famous in the past few years but now brands and businesses promote their products through as they are easy to approach, honest so the customers easily relate to them. It is saying that people buy from People and if this is said by other than the brands, it influenced more than the brand itself.

The customer trends suggest that the people buy the product or service more after the recommendation by an influencer. As there are 49% of consumers depend on the recommendation of an influencer.

Corporate Video

The corporate video is also used as content marketing. The corporate video is not product-centric but it covers how the company is work and how you express a message to the audience.

How Video Marketing affect SEO?

The study shows that the video increases the audience conversion by 80% and it is an important factor for SEO. After watching a video, the 65% audience visit the website.

The website has a video has 53% more chances to appear in a top result on Google ranking. This is beneficial for SEO.

Final Words

It is observed that visual information has more engagement than the text. The video content increases more and more and with the video, it is easy to create engaging than other media.

As there is more and more marketing content is introducing every week. It is difficult for the audience to choose from. The video is more powerful to promote the product or service of the business. With the powerful video, it is easy to get the attention of audiences.

The video is not outdated soon as more and more businesses focus on video content to get the right audience for their business.

We Pixel Technologies’ continuous research on video marketing and how to improve it and turn it beneficial for our client.

First, Let us Understand What is Digital Marketing?

Digital marketing is a way to advertise via digital channels like search engines, social media, websites, email and mobile apps. In digital marketing, there are various marketing activities but some of them are not accepted by all.

In simple words the digital marketing is through digital channel connects with the customers where they are spending their more time: online. The ways of marketing like digital advertising, email marketing, online brochure and others are all known as digital marketing. There are various methods of use for digital marketing. Some of them are explained below.

Pay-Per-Click (PPC)

The paid click is used to get traffic on your website by pay-per-click advertising on the top of the google search engine results page. You have to pay when your ad is clicked. You also can manage that on which term your ad is displayed to a particular audience. The most effective way is through Google AdWords. You also can use paid ads on Facebook or Promoted Tweets on Twitter or Sponsored Messages on Linkedln.

The pay-per-clicks are visible, flexible and more effective for different types of business. This is also can be used on a specific term or keyword.

Search Engine Optimization (SEO)

In simple word search engine optimization is a process to optimize your website for rank higher in search engine results pages which is increase organic traffic to your website. In other words, it is also said that with the SEO your website pages on the top by searching with specific keywords. It is a simple way to attract visitors to your website when they search for products, services or any information which is related to your business.

SEO is one of the best digital marketing solutions for any organization. The SEO also includes Websites, Blogs and Infographics. According to one survey, there is a total 67% of all clicks are from the first 5 listing on the search result page and 71% of searches results in page one Google organic click.

Content Marketing

There is saying that ‘Content is King’. If you didn’t know that, let’s understand it. The powerful content makes your digital marketing more effective. The effective content is used to increase brand awareness, traffic growth, lead generation and the number of customers for an organization.

The content is not only used for promotions but it also helps people as a source of information.

The content is an important base for modern SEO. The Blog spot, EBooks and whitepapers, Infographics and online brochure and lookbooks are used for content marketing.

Social Media Marketing

People are not just uploading selfies on social media but also they get information, research, discover and educate before getting in touch with any organization. It is not only to post on Facebook and Twitter accounts. Also, you have to cover all expect in it. Manage your content as the reader like it and if they like it they share it more and more and help to make new customers.

With the effective social media marketing you can promote your brand and your content on social media for brand awareness, generate leads and also drive traffic for your business. Here are some social media suggestions:

• Facebook
• Twitter
• Linkdln
• Instagram
• Snapchat
• Pinterest
• Google+

There are around 47% of all internet users are on Facebook.

There is research from jeffbullas.com says that around 88% of purchased products are Pinterest pinned.

Email Marketing

First, understand the e-mail. People use Email for last two decades and it is still used and also used in future also. The email is still a simple yet effective way to connect with your customer with important information. The reason behind is people are more attached to their emails.

Email marketing is a simple way to communicate with the audience. The email is used for discount, promote content and events. Email is also used for promoting a business website. An email campaign has engaging, relevant, informative and also entertaining. A successful marketing email should have Trustworthy, Relevant, Conversational, and Strategic and also coordinate with other platforms.

There are also different types of emails which are used in an email campaign like:

• • Blog subscription newsletters.
  • Follow-up emails to visitors who downloaded content.
  • Welcome emails for new visitors.
  • Promotional emails like Holiday promotion to loyalty program members.

Mobile Marketing

As mobile is an important part of our daily routine life and with mobile marketing, it is easy to reach the customers on a personal level. People kept their mobile with them all the time and this makes easy to promote with mobile marketing.

There are various methods to promote from SMS to MMS and much more. To complete the digital marketing successfully add mobile marketing with other channels.

Marketing Automation

Marketing automation is base and joins your entire digital marketing platform together. Without marketing automation, your digital marketing campaign is like a ship without Captain. The marketing automation software streamlines and automates marketing tasks and workflows which mainly measure the results and ROI of digital campaigns and it helps to grow your revenue quick.

With marketing automation, you can collect the information that which is important and not.

These are the different channels which are helpful for a powerful digital marketing campaign. With these channels, you can manage your digital marketing campaign smoothly. With proper digital marketing, your organization will ahead in the race.

Why people need video and storytelling to promote their business? The answer is with video and storytelling are more popular as these days because the availability of social media platforms and video and storytelling are easily understandable for people that what the product about and what the company is.

More and more companies do their marketing with video and getting good results as selling more goods than before.

Do people think that what is storytelling? Is it fairy tales or bedtime stories of children? The storytelling is more than that. With storytelling has the quality to connect with people on a personal level. With a proper video, customers directly relate with your business and this takes your business to new heights.

In childhood we have heard a lot of stories and it has a very powerful impact on our brain. Years later when you remember these stories, and you remind every single detail from your childhood. These videos do the same as video marketing is more effective than print marketing. According to a survey, one minute of video is equal to 1.8 million written words making it more understandable for people.

Now we discuss the benefits of video storytelling.

Brand easily remember with Video

As we discuss above that video marketing is more effective and it is more effective with powerful video imagery. That means powerful storytelling is easily remembered for a customer and when they want the product they give first priority. That makes your brand more favorable for customers. Make sure that people just don’t remember your brand but emotionally attach to it.

At the end with strong visuals, the people will remind the video for a long time.

With powerful video, you can able to sell your products 60 to 70 percent more than your average sell. Around 74 percent of people bought a product directly after watching the video.

Video makes brand devotion

Like we all know stories are remembered for a long time. You can easily remember your childhood favorite TV show and your favorite book. Brand storytelling is different from them. The meaning of storytelling is to directly engage the audience with your brand. To attract the audience use beautiful images, animation, overlays, text and more things to make your video interesting.

After making a video it’s time to distribute on different platforms like social media, email, and website.

The video has to make an impact on customers to increase your sales and got first preference.

Where to Start?

The question is raised that how to make the video and what to include? If the story doesn’t well on paper, it may not good on camera.

First, make the plot of the story that you want to make a video. Include your creative goals, brand awareness, and emotionally connect the audience.

Follow the below steps to make an effective storytelling video.

First is the person who supports your goals.

Second understands the customer’s point of view.

Display your product with the right information.

Show the benefits of your product.

Start work on Visuals

This step includes outlines, notes, and a script.

Now your frame is ready and the time for some aesthetics. This is an important part of the video because it has a direct impact on customers. With the story, the people more relate but the video has more psychological effects.

The human brain process the video content very fast than any other. Make sure that the colors and other settings should be properly.

Here is the list for better visuals.

First is color – choosing the colour of your brand as much as possible.

Setting – choose the location where you can demonstrate how your product solves the problem.

Props – is your product in the video?

Graphics – include the text overlays, animations, motion graphics and much more.

Angles – it depends on how you want to shoot close-ups or wide shots with single or multiple cameras.

Lighting – the lighting is more important there are few options like natural light, studio light or a mix of both lights for different emotions.

Get your plan into action

There is no limit on ideas. But you have to plan that is your idea is executed in the house or hire an agency. You can’t just make a viral video.

There is a solution if you have fully planned for your video and just need a film crew. Just don’t worry. There are lots of agencies provide services for it. If you have no idea of present your product or how to target the audience then there are agencies that provide complete solutions from the story, scripting, and video shooting.

The video marketing is continuously growing but makes sure that you don’t make more videos, just make one video and share it.

If you want to make a video but don’t know-how. We provide best Video Marketing solutions. We create videos as per your needs. Post your video on social media platforms, your website and email marketing.

The finding of royalty-free music for your video is very hard. If you pay a small amount of money or give credit at the end of the video, there are lots of options. If you want the completely free i.e. non-copyrighted, license and attribution-free are available but limited. The finding of good music took more time and if you don’t get quality then you may get frustrated. Without music, the video is not effective and music makes a video more viewable.

Here we make a list of best royalty-free music and copyright free music after hours of research to save your time. The best hasn’t come free.

What is Copyright-Free Music for Videos?

As we know the copyright laws are different in various countries. But the rule is the same as you cannot download any mp3 and add to your video. If you are ready to be sued then do it. The amount of sue is very high (over $100k). It is advice don’t do it.

YouTube can find copyright songs and if there is no license or attribution that portion is muted or the advertising is being added and YouTube notifies the original rights holder about it.

Now, what is Licensing of Music for Videos?

Whenever you use music that belongs to someone else, you’ll need a license and it depends on where you get the song, where it’ll see and if you want to use it commercially, read the license carefully to use it where you want.

Here is the list of Best Royalty-Free Music Sites

If you are ready to pay for music, you got lots of tracks and also you can find easily from the list. Here are bets sites:

YouTube Audio Library

There is an Audio Library option in Create section of YouTube. There is a wide range of music available from Dance, Electronic to Folk and different genres also.

You can use any of this music in your video. This music is from public domains and creative commons. To use these tracks you have to attribute the owner of the track.

To choose from the library, use the search function of it. For example search as you want like calm, dramatic or funky. And also you can search from audio length which also helps you to find audio according to your video.

The important section is Music Policies. The users who take audio from YouTube Library must read this. From this policy, you can know about how and where you can use this audio.

Free Music Archive

The free music archive is run by U.S radio station WFMU. There are lots of music are available in Music for Video section. These tracks have different licenses.

These tracks have some different types of creative commons licenses. Some of the tracks are for non-commercial, some require attribution and others. For more information, click on FAQ.

The benefit is you can filter tracks by licenses. If you want to music for marketing purpose you have to go for a ‘non-commercial use’ box.

The music available on these sites is for normal use only. The music available on FMA is very good and also suitable for your project. The most important thing is this music is free to download.

Incompetech

Incompetech has a large selection of royalty-free music. There are 2000 tracks are available and all the tracks are created by musician Kevin MacLeod. You can download any track for free but you have to credit musician and site.

The Incomoetech arranges these tracks according to the genre like Disco and Lounge or Rock Classic.

There is an also section for Film Scoring Moods and from there the tracks are from Horror, Mystery or Noire themes, etc. Additionally, there is also world music inspired by beats from countries like Africa and Brazil.

There is also the list of most recent music and most downloaded are available which helps you to find proper soundtrack for your video.

Users can download an entire music library in onetime $38 fee.

Envato Market

The Envato market is also known as AudioJungle offers royalty-free music for videos. The paid tracks start at $1.

The Envato Market is a global community where people upload their own tracks. Users can search tracks with different categories, recent items, most popular. After selecting the music you can download the soundtrack or in a group called music packs.

This site also has a feature called music kits. In this site, music is in modular form so the user can use it as per requirement. It is a good feature for customizing the music. With this feature, you can make your soundtrack different from others.

After Sign up on this site, you get freebies every month like stock footage and premium video effects.

SoundCloud

The SoundCloud website is widely used by Amateur musicians and DJs to share and upload their music.

The user suggests that SoundCloud is the best source of music for marketing videos. In SoundCloud, you also filter the sounds with licensed for reuse. You can search like background music, uplifting background music or ambient beat, etc.

With the social platform of SoundCloud, you can see a ‘likes’ of any soundtrack.

The soundtracks of SoundCloud are more realistic which you use as background music for your video.

Musopen

The Musopen website is different from another website from the list. The royalty-free music in Musopen is classical.

From this website, you can download the hits of main man Johann Sebastian Bach and many more.

Users can search by instrument, composer and author. This search helps if you want specific music.

The music available on Musopen is not completely modern. It is good if you want to use it in a particular video. And it is highly recommendable for video with a special purpose.

Audioblocks

Audiablocks have royalty-free stock audio including music, sound, effects, and loops (a loop is a short music which is repeated again and again).

There are 100,000 soundtracks to choose from. But it’s not free. There is a good offer for $149 for unlimited downloads for a full year.

Users can filter search music by video length which buys you editing time.

Audioblocks have soundtracks for many categories like feelings or emotions, such as Aggressive, Sad, Happy, Playful and many more. It is good to choose music by emotions which help to relate to the subject of a video.

ccMixter

ccMixter is another site where people share their works. There are lots of musicians, singers, and DJs who share their work for free but you have to attribute the music to them. As long on ccMixter, you can find unique music for your video.

To find free music you can find in the editor’s pick or on high rated tracks. If you like a particular artist and want to see or choose soundtracks of him, you can find it from visiting their website in the People section.

There is also less complicated tag cloud people can use and from it, you can find many soundtracks that save your time. When you click on one of the tracks you can see complete details about it with Creative Commons license.

It is a little bit time consuming for music finding but ccMixter is the best source to search original background music.

Jamendo

Jamendo is truly created for advertisers and marketers. Users can search the music according to project type which helps to find proper music for video.

There are drop-down boxes and from that, you can choose the project type. Like advertising, software or video games. Then you have to choose the platform where music will be used like Facebook, YouTube, the Internet or Kickstarter.

If you choose advertising and YouTube you got some jazzy beats in results which is suitable for those ads.

There is also a search bar and you can find there by genre, theme, instrument, speed, and duration.

Jamendo provides excellent music but it is not free. The price of a single license track is $50 which is not bad if you work on a small budget.

There is also a subscription option in which users have access to unlimited music.

Netlabels

The Netlabels is a collection of music at the Internet Archive. You can download the music for free use them with a Creative Commons license.

At this time there are 65,000 sounds are on the site. You can search for music by the filter as year, artist or genre. There is also some foreign language music which is also helpful.

There is an extra feature of view count for tracks. With this feature you can see the tracks with higher numbers. It is similar to SoundCloud which helps to choose excellent music with the highest ratings.

Audionautix

Well known Composer/Producer Jason Shaw runs Audionautix. All the music available in Audionautix is under Creative Commons.

There are lots of boxes under the genre in which you have to check the box like Acid jazz, Folk, Dance, etc. There are also boxes according to mood like Relaxing, Happy, Energy, etc.

After that choose the tempo and the website shows the best results. You can also find music according to the genre.

You also have to know that Jason Shaw takes the minimal fees as commissions. And if you think about the specific track, you will get definitely from here.

Curiosity

Whenever we see something which moves, we are easily attracted to them. And it also draws attention towards them. The curiosity is as important for any video to make it more interesting and without it is non-responsible for it.

While editing a video or photo you required royalty-free images. If you didn’t use a royalty-free image you may get sue. You have to understand that royalty-free images mean you don’t have to pay.

 Paid images mean you have to pay for the licensing fee as a one-time cost and after that, you can use image many times without giving any attribution to a photographer or website.

Free images come with the Creative Commons license. But all the images are not used for commercial purposes and for that you have to give attribution to the creator.

While using the image as a precaution you have the license and have to read and follow all the conditions of license. The public domain images are free to use for commercial and don’t require attribution.

How to Find Royalty-Free Images for videos?

There are lots of sites available on the internet which provide copyright-free images. But the images on these sites are different in price, quality and how you find it. In this list, we include some of the best royalty-free image providers. From these sites, you will get premium, cheap and free stock photos.

How to find completely free images for commercial use?

The stock images from below sites have a Creative Common Zero (CC0) license and the images with this license are completely free to use anywhere without attribute to the creator.

Starting the list for royalty-free images with

Pixabay

Pixabay is the largest source for over 1.6 million free stock photos, illustrations and vector images for commercial purposes.

There is a wide range of images are available. The quality of images is excellent but some images have snapshot quality.

Pexels

There are more than 30,000 royalty-free stock photos on Pexels and many added every month. The Pexels image database is managed by a community of photographers and other stock photo sites include Pixabay.

Pixabay is not the largest free photo source but the image quality is excellent and the database is well managed and easy to search.

Unsplash

There are more than 200,000 free high-resolution images are available on Unsplash. The images on Unsplash are portraits and scenery while Pexels and Pixabay have stock photos. Images from Unsplash are suitable for Blogs where artistic images are required.

Pikwizard

The Pikwizard is one of the best sites for high-quality photos. This site has more than 100,000 photos. With the additional feature called Design Wizard, you can edit every image.

Burst

Burst is the latest free stock photo site that is powered by Shopify. The image collection is not more but they are categorized into specific collections. The images are suitable for business and marketing purposes.

Gratisography

If you find a specific image that looks like real, Gatisography is best. There are high-resolution images are free to use for any purpose and these images are unique than other stock photo sites.

Free Stock Photo Sites

Here are some free stock photo sites. From these sites, you may not find images that you actually required. In bonus, you will get images that are not used by more creators.

StockSnap.io

There are hundreds of images added every week. The numbers of images are growing day by day. The stock free images are managed by user-submitted photos.

Picjumbo

There are around 1500 free images on this site with various themes. These images are created by a single artist than a bunch of creators. Still, you got a good image quality in various themes.

Flickr

You can search images on Flickr and these images are under Creative Commons CC0 (all the images don’t have this license). These site images are entirely user-submitted, but these images are not professional quality.

Royalty-Free Images

If you have a budget for images, these below sites are best for you. The images are from these sites are in very large numbers. These sites offer a variety of stock images.

Per photo, price minimizes with a monthly or annual subscription. So it is advisable to take subscriptions if you need images on a regular basis.

Shutterstock

The most famous stock photo site is Shutterstock. There are more than 150 million royalty-free images are available on Shutterstock.

There are also subscription packs available. The single image download pack starts at $29 USD for two images or you can download 10 images for $29 USD with a monthly or annual subscription.

Dreamstime

Well known site for more than 64 million royalty-free stock images with audio and video, Dreamstime. The pricing starts from $14.99 USD for up to 11 images and another subscription pack starts from $25 USD per month for 5 images. There are wide price range images are available some as starting at $0.20 USD depend on subscription plan and in bonus, there is also a small collection of free images.

Pixta

Pixta is one of the largest stock photos, videos, illustrations with over 26.8 million stock photos and it leads the Asian market with high-quality royalty-free images.

The images are at Pixta has a single purchase price is $15 USD or with subscription, the pack is $29 USD per month for 10 images.

Stock Photo Secrets

You can choose from more than 4 million royalty-free images from Stock Photo Secrets. There is a helpful feature in which you have to upload a photo and the site shows you similar photos.

The image pack starts at $39 USD for 5 images. There are also monthly and yearly subscriptions available and it starts from $35 USD per month for 25 downloads.

123rf

There are more than 84 million royalty-free images are on 123rf. The prices are more affordable like starts at $39 USD for 5 image downloads. There are also monthly and yearly subscription available starts at $59 USD per month for 150 images.

Bigstock

As the name Bigstock, it has more than 55 million royalty-free images, videos, illustrations, and vectors. There is a wide range of varieties like aesthetics, artistic shots, traditional stock photos, and original art.

Images have different prices. There is $35 USD for 10 images. There are also subscription plans available. The cheap per month plan starts at $79 USD. With this pack, you can download 5 images daily with 150 images per month. If you require more images this plan is good for you.

Copyright Free Images

 These images are a little bit more costly. So if you have some extra budget and require a special image then the images from these sites are best for you. The images are unique with high-quality, high resolution.

iStock

iStock is a leader in having editorial photography and has millions of high-quality, royalty-free images, illustrations and also video clips. iStock owned by Getty Images but the site is separate.

Price per image is $33 USD and with subscription packs, a user gets 10 images per month in $40 USD.

Adobe Stock

Image editors are well aware of software like Photoshop and Illustrator by Adobe. Adobe Stock provides photos and also vectors and illustrations.

If you find a specific image, the intelligent reverse image search shows the images with similar color, tone, and composition.

The monthly plan for Adobe Stock images starts at $29 USD for 3 months.

Offset

Offset is Sutterstock’s premium offering for high-quality, royalty-free images for commercial use. When we talk about price, it is $249 USD for small images and $499 USD for large images and there is also 5 and 10 discount packs available.

gettyimages

gettyimages is well known for news and current events and it is used for editorial use most. They also offer images, videos, and music as well.

Whenever you select the image please keep in mind that all the images are not royalty-free. Some of them are royalty managed or rights ready. These licenses are given for specific use and the price varies on the size, distribution, and use.

While searching for images, search at the Creative RF section for royalty-free licensed work. The price of images is based on size like $50 USD for small images suitable for blog and web use to $575 USD for large images suitable for printing in magazines, newspapers or for billboards.

From the above websites, you surely get royalty-free images that you can use in your videos. Note that, read the description very carefully.

It is nice to use video as a part of marketing. Video marketing is a very effective way to reach directly to the audience. The basis of effective video marketing is to determine your objectives. There are different objectives that have to be taken care while setting the video marketing goals and targets which we explain in this article. Any successful video marketing campaign is base on the preparation and setting the goal is an important part of any preparation. If the goals are already set, it saves money, time and the video effectively reaches to the targeted audience.

Increase Brand Awareness

The video marketing is a way to present your company and what are your products. Here are some types of video that help to increase your brand awareness.

• Make a video that shows how your company works.
• Design short, light videos for Facebook newsfeed, Twitter, Instagram and other platforms.
• Note that these videos should be memorable and try to tell a story instead of a simple ad and must include your branding.

Try to Increase Online Engagement

The online engagement is similar to mouth marketing. Assume that if someone comment, like or share your status that you posted on Facebook, rewets you and tag a friend in your Instagram post or know about you with other platform and know about you. In addition, online engagement builds trust on you even they don’t know you.

With more online engagement, according to a report that the native videos on Facebook have the highest reach than any other platforms. The videos for online engagement include:

• The short videos take to the longer form of your website, blog or YouTube.
• Include emotional appeal in your video.
• Make a video which is interesting to the audience.
• Note that the design of the video should be eye catchy.

Improve Product Education

If you want to create content which has the information for customers to better understand the products? Then the video marketing is best option for it. Make w videos of FAQs and post on your website or sent to customers and also include it in email newsletters.

Increase the Sales Revenue

If you want to increase the sales number or value of customer orders, product videos are best for it. In a video, commerce report shows that there is a direct relation between product videos and its sales. The report shows that product pages have 68% larger average order value (AOV) than the sites have on few pages.

Increase Your Website Traffic

The one factor that affects the video marketing strategy is your website’s traffic. The Google likes the links with include, just include video on your website will make you more discoverable. Here are some types of videos on which you can include on Website:

• Business Overview
• Product Videos
• Customer Testimonials

Decide your Budget

First of all, whether you are working with the company or independently, you have to decide the budget. Like one corporate video can cost from $ 500 to $ 50,000 according to your need. So first decide the budget for your video marketing campaign.

The budget of video directly affects the overall budget of the marketing campaign budget. No need to include everything in the video. Necessary in the video is your company, products and services.

If you are working with a video production company, tell them your budget and they will suggest what objectives you will get from your decided budget.

If you have a proper strategy, then you don’t have to spend a lot of money.

Decide your Marketing Goals

Your marketing goals have to be realistic. Like a video of one or two minutes not explain your all products, services and how the company works. So you have to decide what you have to include in the video.

It totally depends on you that what you have to include like do you want to market a specific product or service or on the economic side you want more traffic on your website or to reach a new target audience.

All the above factors have an impact on video production and if you provide more information and guidance the video will be more cost-effective. You have to manage your call to action and provide the perfect information to the audience which they need.

Time Period

You have to decide the time period for video production. There has to be a defining budget for video and time also if you are running out of time in result you got poor video quality.

There are lots of things which may affect the video production. Like the main person could ill, in bad weather you cannot film and absent of workers etc. So it is advisable to schedule the video with the right products and make it little flexible.

The time period for video production may vary for different types of videos. Some steps that you have to take before start shooting is to plan your script and complete the post-production work before video get completed. Give enough time to find a suitable production company.

Finalize your Video Production Goals

Before you start a video production, you have to spend time and set the goals. And after that, you have a budget, time period and understand the marketing goals.

The goals should be realistic and also achievable and it should be compatible with your long-term goals. Taking time to make it more effective your project has to be cost-effective and video have better quality and impact and also evaluate the success of video production.

Final Words

Making a video is not that you win the race. Do not apply all the objectives at the same time, primary just apply one or two. As you got experienced and with your strategy, a video can help to achieve more and more objectives.

In this technological era if company didn’t market enough, it will out of race undoubtedly very quick. There are lots of platforms available for promote your video.

Now let’s see the advantages of corporate video production

A video can get more traffic. Almost two-third of traffic comes through video. It is good to use corporate video to promote your product or company and able to reach more audience. If you have video on your website, there is 75 percent more chances to get traffic.

If there is no image or video your content will not share on social media. According to one survey the video is more share than a link. People share an inspirational message that someone got inspired from it and it has more impact. Think about a video, it has more impact on the audience.

A video is beneficial for SEO perspective also. After introduce the universal search in 2007 by Google means the video is also rank in search results. So it is better to make a corporate video of your product or brand to get ahead in the race and with that customers will easily find you.

Video creates more brand awareness

Everyone agree with this that a video has more emotional responses and feeling. With a video you can express happiness, laughter, shock etc. Attract your customers with powerful corporate video production. A message has more impression and memorised by customers for longer time from the video than a simple text.

The Video Has High Convert Ratio

The main purpose of marketing is to convert maybe of clients into yes and the video does it better.

There is survey that if you have video on your landing page there is eighty percent more possibility that traffic converts into customers.

If you have a corporate video on your website’s landing page you will get double customer conversion rate.

The Video has more ROI

The companies spend budget on certain things and corporate video production is one of them. The making cost of corporate video is more as it represents your company. The major companies tell that they got higher ROI on corporate video production.

It connects with Smart Phones

Nowadays the number of videos being watched on mobile phones is growing every year. Few years back it has increase of 400 percent. As the increase number in smart phones means your video is being watched again and again.

Video explains better

With corporate video production you can better describe your company with every detail to your customers. People see more and more video about a product that they want ot buy. Almost 98 percent people wants to see video before purchase a product.

With a corporate video production you can explain your thoughts in plain and simple way with added flavour of images, sounds and words.

It is like market three times at a same time.

The corporate video contains simple message and powerful emotion and these increase the chances of viewer to call to action.

The call to action is buying your product.

Video should be Funny

You have question that is the corporate video should be funny?

Yes absolutely. To make corporate video production interesting and attractive add the flavors of fun.

You can promote your brand in limitless ways.

To send a simple message to particular audience is easy with corporate video production.

You have seen the advantages of corporate video production and its importance in business growing.

There is suggestion that use images in your messages because message with images is memorized 55 percent more than normal message.

Make sure, invest in corporate video production today and ahead in the race with your competitors.