Why You Should Use Video and Storytelling For Your Business?
Why people need video and storytelling to promote their business? The answer is with video and storytelling are more popular as these days because the availability of social media platforms and video and storytelling are easily understandable for people that what the product about and what the company is.
More and more companies do their marketing with video and getting good results as selling more goods than before.
Do people think that what is storytelling? Is it fairy tales or bedtime stories of children? The storytelling is more than that. With storytelling has the quality to connect with people on a personal level. With a proper video, customers directly relate with your business and this takes your business to new heights.
In childhood we have heard a lot of stories and it has a very powerful impact on our brain. Years later when you remember these stories, and you remind every single detail from your childhood. These videos do the same as video marketing is more effective than print marketing. According to a survey, one minute of video is equal to 1.8 million written words making it more understandable for people.
Now we discuss the benefits of video storytelling.
Brand easily remember with Video
As we discuss above that video marketing is more effective and it is more effective with powerful video imagery. That means powerful storytelling is easily remembered for a customer and when they want the product they give first priority. That makes your brand more favorable for customers. Make sure that people just don’t remember your brand but emotionally attach to it.
At the end with strong visuals, the people will remind the video for a long time.
With powerful video, you can able to sell your products 60 to 70 percent more than your average sell. Around 74 percent of people bought a product directly after watching the video.
Video makes brand devotion
Like we all know stories are remembered for a long time. You can easily remember your childhood favorite TV show and your favorite book. Brand storytelling is different from them. The meaning of storytelling is to directly engage the audience with your brand. To attract the audience use beautiful images, animation, overlays, text and more things to make your video interesting.
After making a video it’s time to distribute on different platforms like social media, email, and website.
The video has to make an impact on customers to increase your sales and got first preference.
Where to Start?
The question is raised that how to make the video and what to include? If the story doesn’t well on paper, it may not good on camera.
First, make the plot of the story that you want to make a video. Include your creative goals, brand awareness, and emotionally connect the audience.
Follow the below steps to make an effective storytelling video.
First is the person who supports your goals.
Second understands the customer’s point of view.
Display your product with the right information.
Show the benefits of your product.
Start work on Visuals
This step includes outlines, notes, and a script.
Now your frame is ready and the time for some aesthetics. This is an important part of the video because it has a direct impact on customers. With the story, the people more relate but the video has more psychological effects.
The human brain process the video content very fast than any other. Make sure that the colors and other settings should be properly.
Here is the list for better visuals.
First is color – choosing the colour of your brand as much as possible.
Setting – choose the location where you can demonstrate how your product solves the problem.
Props – is your product in the video?
Graphics – include the text overlays, animations, motion graphics and much more.
Angles – it depends on how you want to shoot close-ups or wide shots with single or multiple cameras.
Lighting – the lighting is more important there are few options like natural light, studio light or a mix of both lights for different emotions.
Get your plan into action
There is no limit on ideas. But you have to plan that is your idea is executed in the house or hire an agency. You can’t just make a viral video.
There is a solution if you have fully planned for your video and just need a film crew. Just don’t worry. There are lots of agencies provide services for it. If you have no idea of present your product or how to target the audience then there are agencies that provide complete solutions from the story, scripting, and video shooting.
The video marketing is continuously growing but makes sure that you don’t make more videos, just make one video and share it.
If you want to make a video but don’t know-how. We provide best Video Marketing solutions. We create videos as per your needs. Post your video on social media platforms, your website and email marketing.