Why Video Marketing is future of the Marketing?
Video marketing is currently popular in the present. Facebook founder Mark Zuckerberg states that the future of Facebook and Instagram depends on the video. As both platforms has the highest audience around the world.
According to a report the video marketing gain popularity these days and it is the best way for marketing and if it is executed well it can reach to maximum audience and has the best ROI.
In the digital era, people don’t get enough time, the video explains better through relevance and flexibility to customers.
The video should be Informative
The human brain easily understands the images. The video should be informative, easy to understand, and convenient. This approach of the video makes it more popular and demanding.
Google trends stats that fifty percent of 18-34 years age group stop what they are doing to watch their favorite YouTube creator’s video. It is estimated that online video consumption worldwide reaches up to 9 minutes per day to 2020.
Increase consumer satisfaction and make your content unique the video is a way to make it.
Importance of Video Marketing
When we talk about the importance of video marketing the video is an excellent way to express the information.
Here are some facts that show the importance of video marketing.
- Forbes states that marketing emails having video have clickthrough rates of 200-300% than normal.
- If the landing page has the embed video has 80% chances of conversion.
- 88% of people spend more time on a website that has video.
The response of the people encourages businesses to create a video.
The video leaves more impact on viewers and thus they share video more than the written document.
People share videos more than 1200% than the image and text combine. Video marketing is important for any business or brand to reach and connect with the people means the video has more chances of sharing if it attracts more audiences and this is best for a business that more and more people view their products and services.
Video has the power to increase the followers than the print content and the online presence is important for your business and for this it is necessary to make relevant content to capture the attention of the audience.
The video makes Brand more Memorable
Generally, people remember 95% of information via video compared to the only 10% to written content, and without a doubt, it is said that video is the fastest way of marketing.
As there is 90% of information is transferred via visuals in the brain. So, the video can easily remember compared to written form.
So, to increase your online presence it is important to produce video content for making your brand easy recall.
Add Emotional Factor
With the powerful content, the video can easily influence the consumer and the video has more power to connect through emotionally than the written. It is easy to convey the brand message to attach viewers.
With the video, it is easy to get the trust of the audience as the audience can see and understand the story behind the business and this adds a personal touch.
In this competitive world, it is very important to have a powerful and effective marketing strategy for the business and it is done through a video.
How Influencer Affect?
The influencer is a social media personality who has a large number of active audiences on social media and provides testimonials through video of the product.
Influencers are famous in the past few years but now brands and businesses promote their products through as they are easy to approach, honest so the customers easily relate to them. It is saying that people buy from People and if this is said by other than the brands, it influenced more than the brand itself.
The customer trends suggest that the people buy the product or service more after the recommendation by an influencer. As there are 49% of consumers depend on the recommendation of an influencer.
Corporate Video
The corporate video is also used as content marketing. The corporate video is not product-centric but it covers how the company is work and how you express a message to the audience.
How Video Marketing affect SEO?
The study shows that the video increases the audience conversion by 80% and it is an important factor for SEO. After watching a video, the 65% audience visit the website.
The website has a video has 53% more chances to appear in a top result on Google ranking. This is beneficial for SEO.
Final Words
It is observed that visual information has more engagement than the text. The video content increases more and more and with the video, it is easy to create engaging than other media.
As there is more and more marketing content is introducing every week. It is difficult for the audience to choose from. The video is more powerful to promote the product or service of the business. With the powerful video, it is easy to get the attention of audiences.
The video is not outdated soon as more and more businesses focus on video content to get the right audience for their business.
We Pixel Technologies’ continuous research on video marketing and how to improve it and turn it beneficial for our client.